
In the 80th minute of Liverpool’s Premier League match against Nottingham Forest last Saturday with the score stuck at 1-2, my brother anxiously wrote on our “You’ll Never Walk Alone” group-chat: “Fuck Bezos, we need a goal”.
The dark and troubling news that Liverpool’s 11 players chasing the equalizer had recently transitioned into the employment of a consortium which included the Amazon founder Jeff Bezos suddenly became entirely irrelevant. Football, at that moment, was, as it should be, solely about what was happening on the pitch. Ten minutes before the final whistle Liverpool needed an equalizer.
Our group chat feed had strained bitterly groaning about the American oligarch’s participation in the consortium that purchased a 38 per cent stake in LFC for around 2 billion euros with, reportedly, first option for any further sale of shares. It was, for me at least, a severe blow for my relationship with the club. Not as distasteful a capitulation as when the state-owned Saudi Arabia Public Investment Fund purchased a majority stake of Newcastle United in 2021, but, for Liverpool’s standards, close enough. Bezos may not need to sports-wash like the Saudis do but his style of vulgar capitalism leaves an indelible stain on LFC.
The man who shamelessly sucks up to Donald Trump, the man who destroyed the credibility of the once revered Washington Post, a newspaper that Katherine Graham and Ben Bradley had painstakingly nurtured through the turbulent Nixon years, the man who invented the online bookshop only to begin pulverising books used for MI scraping, now had a say over how our boyhood club would be governed.
His money and potential boardroom presence would contaminate the essence of what Liverpool Football Club was about: Scouse socialism, community, family, solidarity, fair play, plain old northern decency and, not least, a strong anti-authoritarianism. Despite the absence of the latter, apart from some modest protestations, Liverpool had succumbed. Other clubs could bend prospective buyers’ due diligence like Beckham, if they wanted to but, for Liverpool to fall prey to this type of elite capture, was unfathomable and, in the end, unforgivable.
To the uninitiated, those who may have not come to football through childhood, being attached to a club, savoring the perfectly weighted pass, jumping to the beautifully worked goal, sulking in defeat, waiting for the perfect write-up in the sports pages can, not surprisingly, seem irrational.
But what is increasingly and depressingly irrational to us, those on the inside, is how the perfectly weighted pass and the beautifully worked goal have become a mere side show to the obsessive corporatism that has taken over the game; the global oligarchy’s pouncing for financial diversification by buying into clubs, the outrageously overpaid executives and players, the shady transactionalism, that whole Infantino culture.
Anfield can still offer glimpses of the authenticity of old, even if these are often carefully curated as props for those TikToking their way up into their executive boxes. Eighty minutes before the Bezos expletive, Anfield paid tribute to one of the icons of that standard, its one-time No 7, Kevin Keegan, who had passed away in the summer. My generation grew up with Keegan’s effortless goal scoring, his genuine joy and soft modesty. In the arbitrary manner in which children end up supporting a football club, he opened the way to my Liverpool experience. All because, quite randomly, my father had attended a match at Anfield in 1976 and had secured an autographed black and white photo of him that still stands framed in my office.
I would be devastated when a year later, in 1977, Keegan decided to leave Liverpool for Hamburg SV in a transfer worth 400,000 pounds. Aghast at the mere concept of transfers and certainly ignorant of the tax-regime that had apparently forced Keegan to emigrate, it was an early introduction to the monetary dimension of the sport. With that 400,000 pounds, and 40,000 more, Liverpool would secure the services of a new No.7, a Scot by the name of Kenny Dalglish, whose football ethic and dedication would define a new era and forever exemplify the spirit of the club.
This past Saturday, 5o years after my father’s first Anfield visit, his grand-daughter stood at the Kop under the KEVIN 7 mosaic tribute and later cheered as the goal Liverpool desperately chased arrived in the 82nd minute.
It resulted in what Bill Shankly would often define as his purpose as manager “to bring happiness and pride to the community’. As true and as plain as his fundamental tactical instruction to “pass and move.”
There are likely to have been many young parents at Anfield on Saturday with sons and daughters who will have been mesmerised by the spirit in the stands and the thrill of the football on the pitch. Bezos’ encroachment has hurt the pride of many Liverpool fans but it cannot interfere with the genuine joy of seeing the ball hit the back of the net. Because, at its purest moments, football is never about financial returns; it is always about a return to childhood.
















